Sky Network Television Limited (NZX:SKT) have reached an agreement with the US content producer ViacomCBS to extend a multi-year deal between the two parties.
- The deal will see Sky customers retain media content from CBS, The CW, and SHOWTIME.
- Sky will retain exclusive New Zealand rights to the premium content of SHOWTIME, while shared rights to CBS and The CW content.
- The deal is in addition to another multi-year agreement between the two parties. Sky already holds the exclusive rights to content from other popular channels controlled by ViacomCBS such as Comedy Central, Nickelodeon, and MTV.
- The deal is expected to help Sky retain and build upon its customer base. The content will be available across its multiple services including Satellite, Sky Go app, and Neon.
- The deal was brokered with insights derived from the customer insights platform ‘Sky Nation’ that helped determine the content that held the most value to their subscribers.
The Company announced that as of December 2020, the number of new satellite customers exceeded those that cancelled their subscriptions first the first time in many years, while their streaming service Neon has become the largest local platform after merging with Sparks’ Lightbox.
Sky’s partnerships are going a long way in helping improve the Company’s viability. Sky has also entered into a partnership with VocusNZ, one of New Zealand top broadband providers, to help manage Sky Broadband when it launches later this year.
On 11 February, at the time of writing, Sky shares were trading at $0.181, down 1.63% since the market opened this Thursday morning.