Christmas 2020 saw people stay at home due to coronavirus restrictions. Hopefully, Christmas 2021 will be a very special celebration, as things return to some kind of normality. However, as some restrictions prevail, online retail is likely to be a favorite. In so many ways, the ‘new normal’ has forced the retail industry to raise the bar when it comes to customer engagement, digital, delivery and even physical retail. Customers are savvier than ever, and their demands and expectations have increased in the past few months- and the trend seems to be here to stay. Paul Greenberg, Chairperson of MyDeal tells us if the Australian online retail industry is poised for exponential growth ahead of Christmas.