Pureprofile Limited (ASX:PPL): Connecting markets and consumers through powerful insights

  • November 10, 2020 02:17 PM AEDT
  • Hina Chowdhary
    Director, Equities Research Hina Chowdhary
    1706 Posts

    Hina Chowdhary is the Director, Equity Research at Kalkine and has an extensive experience of about 15 years in the area of Research, which includes 5+ years in Equities Research particularly.She has earned a Master of Science degree from the renowne...

Pureprofile Limited (ASX:PPL): Connecting markets and consumers through powerful insights

Summary

  • The rapid growth of data and technology has created the demand for insights to enable timely decision making.
  • ASX-listed Pureprofile Limited utilises technology and access to consumer data to understand behaviour, preferences and views around products, services, industries, cultural, sporting, and political trends.
  • Pureprofile is strategically positioned with first party data acquisition, analysis and insights allowing it to grow revenue, margins, and profit.
  • Quoting Company leaders- “FY2021 will be a year in which Pureprofile will grow from a position of strength and begin to unlock shareholder value”
Gold MTF non-AMP

Please join CEO, Martin Filz, of fast-growing and disruptive, global tech company, Pureprofile (ASX: PPL), for a special live investor briefing on Wednesday 11th November 2pm AEDT. If you would like to attend you can book your spot here.

Sydney-based Pureprofile Limited (ASX:PPL) is a focused ResTech (Research Technology) catering to data and insights, powered by technology. The company operates in the Data Analytics space which is likely to grow at a rate of 10-15% per annum over this period. According to Goldman Sachs, data production is expected to grow at an impressive rate of 30% per annum to 2025.

Pureprofile offers consumer insights and media campaign delivery to market researchers and business decision makers. Capturing declared, first-party data and the formation of deep consumer profiles, Pureprofile enables businesses to gain the ability to engage with audience through improved segmenting and targeting for research, marketing and advertising purposes.

Since its inception in 2000, the Company has evolved as a pioneer in online research, digital media, insights technology and performance marketing.

In a world where the ability of gaining access to data is difficult because of privacy legislation and changing consumer preferences, Pureprofile is a brand to be trusted upon.

Pureprofile In A Nutshell (Source: Company’s Annual Report 2020)

Pureprofile In A Nutshell (Source: Company’s Annual Report 2020)

Pureprofile’s Extensive Business

Pureprofile’s stated purpose is simple yet significant- “to connect businesses to more of the people that matter”. The Company serves a rich portfolio of more than 600 research groups, brands, and publishers globally.

The Company’s business has four key areas-

  • Data and insights – to help businesses understand more of their customers and ultimately make better business decisions.
  • Technology platform – to enable market research, audience creation and activation, customer experience.
  • Self-service platform- connecting organisations with Pureprofile’s panel and consenting consumers.
  • Media- Reaching addressable market with engaging experiences.

Remarkable Financial Footing

The Company recently reported its Q1 FY2021 financial results in October 2020. Key highlights are:

  • Revenue was A$6.4 million, up 19% over prior quarter. SaaS platform revenue was up 64%.
  • EBITDA was recorded at A$878k, depicting an improvement of 61% over the previous quarter.
  • Operating cash flow improved by A$1.2 million on Q1 FY20.
  • Data and Insights business unit regained momentum as businesses want to understand the impact of COVID 19 on consumers
  • Record number of projects were commissioned, along with Record number of surveys completed.

It should be noted that Pureprofile has significantly reduced operating costs, whilst embracing innovative technologies that have enabled it to automate and provide the momentum to scale globally and profitably.

Overview Of Pureprofile’s Restructure & Recapitalisation

On 19 October 2020, the Company announced that it was undertaking a fully underwritten renounceable pro-rata entitlement offer of 8 shares for every 1 share held by eligible shareholders to raise up to A$18,804,170. The entitlement offer is underwritten by Lucerne Finance and Peloton Capital.

These steps are likely to have a positive impact on the Company’s state of affairs in future financial years, encourage recapitalisation, permit revenue growth as well as maintain a sustainable balance sheet and bring margins to an acceptable level.

Way Forward

The Company is likely to commence distribution of its SaaS self-service insights platform in FY21 following beta testing during FY20.

On the financial front, FY21 EBITDA guidance is in the range of A$2.5 million to A$3 million.

Pureprofile is strategically positioned with first party data acquisition, analysis and insights enabling it to grow revenue, margins, and profits. In an industry that is growing exponentially, the Company seems to enjoy tremendous upsides and has a well-resourced and focused team to propel itself towards growth.

Quoting Company leaders- “FY2021 will be a year in which Pureprofile will grow from a position of strength and begin to unlock shareholder value”

Please join CEO, Martin Filz, of fast-growing and disruptive, global tech company, Pureprofile (ASX: PPL), for a special live investor briefing on Wednesday 11th November 2pm AEDT. If you would like to attend you can book your spot here.

 

 


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