- Qantas Airways Limited (ASX:QAN) has announced a strategic partnership with hotel giant Accor that would cherish the mutual loyalty customers of the two groups.
- The partnership that would reward almost twice to loyalty members would take off in mid-2021.
- The strategic partnership between these two giants is the first of its kind across the Asia-Pacific region.
- The airline now seems to be following the global trend of such strategic partnerships between an airline and a hotel group.
Qantas Airways Limited (ASX:QAN) and hospitality group Accor have joined hands to offer greater rewards to the mutual members of their loyalty programs. The strategic partnership will take off in mid-2021, awarding the loyalty members at every stage of their travel journey.
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The strategic partnership between the two giants represents the first of its kind collaboration between an airline and a hospitality group across the Asia-Pacific region. It would provide the eligible and mutual members of loyalty programs with an opportunity to boost rewards.
Loyalty customers set to double dip on reward points
The eligible members would earn points from both Qantas and Accor on flight and hotel bookings, respectively. The common loyalty members would secure both - Accor Live Limitless (ALL) Reward Points and Qantas Points on Accor hotel bookings. Also, the loyalty members are entitled to receive Accor Live Limitless (ALL) Reward points if they go for just flight bookings.
ALL – Accor Live Limitless program is a daily lifestyle companion that delivers meaningful experiences and rewards to its most engaged customers.
At present, the tie-up between two behemoths would be applicable for hotel stays across the region and on any flight bookings (international and domestic) from Qantas.
Comments from the Senior Management
Commenting on the announcement, Qantas Loyalty CEO Olivia Wirth mentioned that the eligible members of Qantas’ and Accor’s loyalty programs would earn twice on their flight and hotel stays, from 2021.
However, pointing out the low flying activity due to border closures, Ms Wirth suggested that the demand is likely to go up, and the Company is currently looking for ways to provide even more value.
Meanwhile, Accor Pacific CEO Simon McGrath stated that the enhanced partnership between these two companies would be a major milestone for the travel industry that would further enable greater benefits for loyalty customers across 1,240 hotels, apartments and resorts of Accor in the Asia-Pacific region.
Mr McGrath further mentioned that customers are at the very heart of this strategic partnership that combines the strength of Accor and Qantas.
The Global Trend
Members of each loyalty program are likely to receive full information concerning the new strategic partnership by early next year.
Furthermore, the existing eligible members can now convert their ALL – Accor Live Limitless Rewards to Qantas Points for a unit for unit.
The ASX-listed airline now seems to be adopting the global trend of such strategic partnerships between hotel chains and airlines. For example, some prominent names such as Emirates and Marriott, American Airlines and Hyatt, Singapore Airlines and Shangri–La also share such a strategic partnership.