Highlights
- Conversational marketing can help in engaging clients in a two-way, real-time conversation for the benefit of a business.
- Businesses can chat with actual consumers who are already interested in their products or services and develop an understanding of their likes and dislikes.
- Conversational marketing is a growing trend among businesses and can potentially be advantageous in many ways.
Modern-day customers demand speedy, individualised service from businesses amid a fast-changing business environment, including quick responses to their inquiries, personalised product recommendations according to their purchase history, and seamless interactions with team members through several communication channels. This has reinforced the need for businesses to adopt changes and implement novel ways of connecting with customers.
Given this backdrop, Jeeves.Plus, a customer support platform, highlights that conversational marketing helps in engaging clients in a two-way, real-time conversation to gain their business.
The platform also serves as a Customer Relationship Management (CRM) phonebook for businesses and empowers businesses to manage different text-based customer discussions.
Jeeves.Plus’s customisable customer service and broadcast messaging platform helps businesses streamline business-customer interactions as well as aiding in brand recall, supplementing marketing campaigns, and providing the option to integrate various messaging platforms, such as Facebook Messenger, WhatsApp, and Telegram, into a single channel.
Besides this, the platform seamlessly translates between 109 languages with the objective of eliminating linguistic barriers and empowering people across the globe to communicate.
Conversational marketing is a growing trend among businesses today and has delivered several benefits for businesses. Some of the benefits of conversational marketing are discussed subsequently.
Learning from customers
Conversational marketing allows businesses the opportunity to listen to their clients and learn about them to a deep level and thus develop a meaningful understanding of their audience as well as the importance of user testing and research. It enables businesses to chat with actual consumers who are already interested in their products or services. This is very different to a scenario where businesses recruit potential customers for surveys or research.
Personalisation is key
After establishing interaction with customers, businesses can work with them and take advantage of customer feedback to discover the most appropriate solution for the customers. Any customer would be more than happy to receive a product that maximises value for them and best aligns with their needs.
This is especially important in the case of customers who do not quite fit into the typical model made available on a business’s website, for example customer calls and emails. Conversational marketing can be used to collaborate with customers and arrive at the right offering for them.
Establishing genuine interactions
A business has to focus on serving its customers in the right manner and building genuine interactions with them. Any shortcoming in these two aspects might affect the relationship between the business and its customers.
Jeeves.Plus believes that businesses can not only establish more streamlined and fulfilling relationships with their clients through conversational marketing, but also free up resources, thus reducing expenses.
Bottom Line
Marketing is a critical part of business growth and transforming away from traditional to conversational marketing delivers significant benefits. Jeeves.Plus highlights that if businesses transition to a conversational marketing style, they can gain a significant competitive edge in the market.
If you wish to learn more about the services of Jeeves.Plus or have any specific queries, you can head over to the Jeeves.Plus website.