Endeavour Group Limited (ASX:EDV) is a food and staples retailer which was listed on the Australian Securities Exchange (ASX) on 24 June 2012 under the ticker code EDV. Headquartered at New South Wales, the company is engaged in hotels, gaming and beverages retail business in Australia. The company claims to operate the largest portfolio of licensed hospitality venues in Australia. The business approach of Endeavour is based on four pillars. Firstly, the company invests in knowing its customers to offer convenient and relevant services and ranges. Customer knowledge is gained by targeted market research and customer feedback programs. Secondly, the company operates on the belief that a great experience for the customers can be created through a strong team. Innovation to meet customer needs and leading with responsibility are the third and fourth strategic pillars of Endeavour. Endeavour has a portfolio of complementary brands and businesses. The brands are BWS, Da Murphy’s, ALH Hotels, Jimmy Brings, Langton’s, paragon Wine Estate, Shorty’s Liquor and Pinnacle Drinks. Endeavour Group intends to maintain its position as an industry leader in responsible services of gambling and alcohol. To ensure responsible services for gambling, the company offers a safe and supportive environment to their customers and also provides them with substantial information and assistance. In responsible service of alcohol, the group advocates responsible choices in the services and products offered.