ealink Travel Group Limited (SLK) was incorporated in the State of Victoria on 13 May 2004 as TravelLink Limited. The Company's name was changed to SeaLink Travel Group Limited on 2 September 2008. The Company is an established diversified business operating in the tourism and marine transport sectors.\n\nThe SeaLink business was founded in 1989 with the purchase of a ferry service linking Kangaroo Island with the South Australian mainland. Having originally provided transport services for locals, land owners and their vehicles to and from Kangaroo Island in South Australia, the Company embarked upon a strategy to develop tourism experiences and holiday packages which would benefit the entire business by attracting new customers to ferry services. Coach and day touring and travel agencies stem from this strategy. \n\nOver the years the Company has undergone significant change and growth, including integrating 13 acquisitions in the transport and tourism sectors.\n\nIn 1996, the Company was acquired by a syndicate of South Australian investors and staff members.\nIn 1998, the Company built and launched Luxury Kangaroo Island ferry \"Sealion 2000\".\nIn 1999, the Company acquired Adelaide Sightseeing Day Tours and City Centre Travel.\nIn 2003, the Company acquired Australian Holiday Travel Centres in Melbourne and Sydney.