Is NZ Tourism living up to its campaign ‘100% Pure New Zealand’?

Source: Shutterstock

Summary

  • As per the latest latest report, Upton has suggested tourism industry to compensate for the services and environment damage inflicted by them.
  • Stats NZ mentioned that GHG emissions reduced by 8.1% during the lockdown period but increased by 9.1% in the following 3 months.
  • 100% Pure New Zealand narrates the story of the nation’s distinctive blend of individuals, terrains, and interests, which separates it from rest of the world.

NZ’s Parliamentary Commissioner for the Environment, Simon Upton, on 18 February 2021, voiced his opinion in his 2nd report of Tourism’s Environmental Effects, and called for curbing the biased treatment given to the country’s tourism industry.

He was quoted as saying that NZ’s largest export ‘tourism industry’ should compensate for the services utilised by them and the damage caused to the country’s environment.

Source: © Hugoht | Megapixl.com

Report on Upton's Tourism Environmental Effects

Upton, in his second report, stressed on the 4 fundamental policies to address the issue of environmental impact by the New Zealand tourism.

In view of a clean and sustainable tomorrow, the Government must get hold of the benefit of the coronavirus pandemic-instigated gap in international tourism. So, there is a remarkable reduction in the exploitation of the environment.

Source: Copyright © 2021 Kalkine Media Pty Ltd

His fundamental 4 policy recommendations include:

  • Initiation of Departure Tax,
  • Reinforcing the rules and regulations to tackle the loss of wilderness and the natural beauty of New Zealand by the Department of Conservation,
  • Introducing the future investments of the Government for tourism mechanism conditional on environmental issues, and
  • Reinforcing the existing standard for self-contained freedom camping.

Tourism, the biggest export industry of New Zealand

NZ Tourism’s USP and its distinguishing features include the scenic beauty and natural serene environment. However, the GHG (Greenhouse Gas) emissions are taking a toll on the beautiful landscapes and parks. It has put a burden on the solid waste infrastructure and wastewater network across the nation, as a huge number of tourists throng the Kiwi land.

If no changes are made in the existing business models, they will have catastrophic effects on the natural beauty of NZ, which is the prime attraction for the visitors.

Effects of Lockdown on the Emission of Greenhouse Gases

Last year, level 4 lockdown started in NZ, from 25 March 2020 which lasted up to 26 April 2020, and gradually shifted to alert level 1 by 8 June, when there were no fresh cases of coronavirus recorded.

Revelations by Stats NZ mentioned that greenhouse gas emissions reduced by 8.1% throughout the lockdown phase last year, but eventually increased by 9.1% in the 3 months following the period. This demonstrated the influence the lockdown had on environment. On the contrary, in the next 3 months, the emissions were back to the elevated level.

NZ Prime Minister, Declared Climate Change Emergency

In December 2020, Prime Minister Jacinda Ardern, declared a climate change emergency and vowed for a carbon-neutral government by 2025. She stated the Government should purchase only electric or hybrid vehicles, its convoy should decrease by 20%, and a systematic reduction must also be done to all 200 coal-fired boilers used in the public service’s building premises.

The Government in November 2019 endorsed the Paris Agreement and validated the Zero Carbon Act 2019, as per which New Zealand is devoted toward slashing emissions. With this, New Zealand is now one of those few nations to have a zero-emissions goal enshrined in the law.

The Road Ahead

Upton urged his countrymen that to give a better and sustainable environment for next generation, it had become inevitable to redefine and reshape the tourism industry for a cleaner and greener tomorrow, to protect the country’s natural charm, and live up to NZ Tourism’s marketing campaign ‘100% Pure New Zealand’, which was introduced in 1999.

The campaign sends out a clear and simple idea about Kiwi land covering the vision of its target market.  In a nutshell, 100% Pure New Zealand narrates the story of the nation’s distinctive blend of individuals, terrains, and interests, which separates it from the other regions of the world, giving the tourists exclusive NZ experience.


 


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.