Linius Technologies boosts its global reach through the Co-Sell Program of Microsoft


Linius Technologies Limited (ASX: LNU) is an information technology company, engaged in the development and commercialization of video file technology. Video Virtualization Engine™ was invented by Linius, and through it, the company provides a cloud-based solution that converts static video into hyper-personalized video experiences. Video Virtualization Engine™ is accessible on Amazon Web Services, IBM Cloud, as well as Microsoft Azure.

As announced by Linius on 3 April 2019, its patented and the world’s first Video Virtualization Engine™ (VVE) has been granted a co-sell status with Microsoft globally. The sales team of Microsoft will be selling the Linius solutions, to the vast customer base of Microsoft and beyond. For this work, the sales team of Microsoft will be compensated by the company. The account team members of Microsoft will be charging 10% of the annualized revenue of Linius, for any sale involving their customer accounts, irrespective of the value of the Azure component involved.

The sales representatives and partners of Microsoft will be given incentives, to sell a range of Linius solutions, such as hyper-personalization solutions through the SaaS platform of Linius, as well as the upcoming self-deployable Search and Assembly Application of Linius.

Co-sell is a global status, and the sales representatives of Mircosoft across the world will be able to see Linius, as a co-sell partner in the AppSource, as well as Azure Marketplaces.

For receiving the approval for Microsoft’s Co-Sell Program, Linius had to prove a compelling solution, as well as publish it on the AppSource and Azure Marketplaces. It also had to provide details related to three quotable active customer solutions. Linius also showed substantial usage of Azure services for its solution, and it provided sales enablement and marketing materials to Microsoft.

Mr Stephen Pech, who is the Linius VP Partners and Alliances considered this Co-Sell Program, as a significant step taken towards the relationship of the company with Microsoft. Microsoft is also making heavy investment in the co-sell program, and it is generating impressive results. This Co-Sell Program is also a significant milestone for Linius towards go-to-market strategy.

On 29 March 2019, Linius completed a technology trial with Warner Bros., where it was demonstrated that the movie content by Warner Bros. could be delivered virtually through the Video on Demand (VOD) Platform of Linius.

As per the announcement, made by the LNU on 22 March 2019, Linius successfully demonstrated its world-first virtual video blockchain prototype in a live webinar, and released the recording of the video blockchain webinar.

Recently, Linius Technologies entered into a contract with Hemisphere to launch its new ‘plug and play’ Search, as well as Assembly Application on Linius’ Software-as-a-Service (SaaS) platform, Linius Video Services (LVS).

In the previous six months, the stock has generated a negative return of 44.62%. However, in the last one month, the stock has given a positive return of 16.13%. The share price of Linius Technologies, by the end of the trading session, was at A$0.042 (as on 3 April 2019), up by 16.667% as compared to its previous closing price. The company has a market capitalization of A$33.82 million and approximately 939.35 million outstanding shares.


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