Australia’s leading eSports Player, Emerge Gaming Limited (ASX: EM1) today informed the exchange that the company has completed its commercial rollout strategy for the launch of its Arcade X, a revolutionary Media Gaming Platform in Australia and other Tier 1 countries. Investors cheer the news; the shares of EM1 has witnessed over 11% jump during the day’s trade.
The company reported that the Arcade X platform had been designed to deliver optimum media, publisher and user engagement. The company has witnessed significant interest in the offering.
The news release covered the strategy for the rollout, which includes, high-quality trade collateral for marketing to important Australian brands and a media kit, a national advertising roadshow and appointment of Simon Ingleson as Strategic Marketing Consultant for ensuring launch success.
Highlighting more on the Trading Marketing Collateral strategy, the company informed that over the past two months, EM1 has worked with Meerkats, The Brand Company to design a detailed trade marketing material, with a media kit to help with the media launch strategy. The idea behind trade marketing collateral aid the brands and media agencies with a compelling toolkit to understand the Arcade X Platform, the various options available to garner revenue and commercial tie-ups.
The company, as part of its strategy, has currently embarked on a National Media roadshow, involving presenting the offering to major multinational brands, media buying agencies, creative agencies and media partners. This activity is scheduled across the country for the next two weeks to increase awareness of Arcade X and the brand engagement opportunity available. The company is also highlighting its Cloudzen Gamecloud among internet service providers and telecommunications companies.
The press release also highlighted the Appointment of Simon Ingleson as Arcade X Strategic Marketing consultant. He has over 15 years of experience with one of the world’s largest media companies, News Corporation, he worked in the capacity of Advertising Director, managing a team of over 100 employees. The company also informed that he would be responsible for the commercial rollout of the Arcade X platform in Australia.
EM1’s CEO, Gregory Stevens stated that the initial feedback from brands and agencies for the Arcade X platform has been encouraging. He believes that the agencies recognise that Arcade X offers marketers a fresh approach to targeting the high growth causal gaming market in Australia. Mr. Stevens and the team are focusing on gaining market traction.
On 28th February, the company released its 1HFY19 results. The company reported overall revenue of $129,615 in 1HFY19 vs. $1,150 in 1HFY18 mainly on the back of the sponsorship from the online tournament service. During the reported period, the company incurred an R&D expenses of $270,749 and reportedly spent $166,562 on brand promotion. The company managed to reduce its Administration and operating expenses significantly by 32% from $444,252 in 1HFY2018 to $300,643 in 1HFY2019. The company reported a net loss of $887,926 in 1HFY2019 vs. a loss of $610,585 in 1HFY2018.
The stock has been in a stellar uptrend in the recent past. The stock has moved up by 80.00%, and 157.14%, in the past six months and three months respectively.
The shares of EM1 are trading at A$ 0.020 on ASX, up by 11.111% (As at Tue 12 Mar 19 03:30 PM).
Emerge Gaming Limited’s (ASX: EM1) market capitalization stands at circa $10.58 million. The Stock has noted the 52-week high price of A$ 0.024 and 52-week low price of A$ 0.006. As per the latest ASX declaration, the company’s EPS stood at -0.022 AUD.
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