Telstra And P2P Come Together For $17 Million Partnership Deal


TELSTRA CORPORATION LIMITED (ASX: TLS) provides telecommunication and information services in Australia and internationally. The company has come together with passenger transport fleet manager, P2P Transport, in a $17 million partnership deal with a motive of providing digital taxi advertising solutions. The time period of the partnership deal is three years.  The project is involved of 900 digital taxi tops, mobile communication and range of support services. P2P Transport CEO, Tom Varga expressed that specifically designed screens are the culmination of three years of research and development in Australia. Specifically, the project is going to use high definition, Australian-developed and manufactured digital screens, purpose built for the taxi industry. Company is planning to roll out around 300 screens initially, with a further 600 screens which will provided in the next three years. Some of the special design features of the GPS-enabled screens are a protective glass that ensures a clear image from nearly every possible angle, along with heat and glare resistance. Integrated power management and cooling will help the screens to operate with no impact on a vehicle’s battery.

With the help of Telstra’s mobile and IoT networks and the content management system, advertisers will be able to control their own content to deliver specific messaging for particular times and locations. P2P is planning to pay Telstra from advertising cashflow during the three-year project. [optin-monster-shortcode id=”wxhmli4jjedneglg1trq”]

Meanwhile, for the year end 30 June 2018, the total revenue of the company has been $26,011 which was $26,013 in the previous year. The total income of the company has gone up from $17,558 in FY 2017 to $18,899 in FY 2018. The EBIT for the FY has decreased from $6,238 in FY 2017 to $5,651. The earnings per share has also decreased from 32.5 cents to 30 cents. Due to NBN Corporate plan which was announced on 31 August, the company is expecting a $300m decrease in its revenue. The share price of the company has declined by 0.926% on 18 September 2018.

TLS Shares traded at $3.210 at market capitalization of 38.53 billion as on 18 September 2018.

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